Topic Mentions

How it makes social listening obsolete

Types of Mentions insights

This article will delve into three varieties of mentions within insights reports:

Topic Mentions: This report highlights the conversations that revolve around a specific keyword. Commonly, these topics are conversed about on social media platforms, blogs, and other venues featuring journalistic content, excluding news websites.

App Mentions: These insights encompass user feedback provided on applications within various App Stores.

Product Mentions: This type focuses on user feedback found on Amazon product pages.

We'll explore each type of mention in this article.

How to create a mentions insight?

• To generate insights on mentions, begin at the Omnibox located on the home page of the research section. Utilize the Omnibox as follows:

• For a topic mention insight, input a keyword.

• For an app mention insight, enter a Playstore URL.

• For a product mentions insight, provide an Amazon product URL.

Make sure the tab above the Omnibox is set to 'keyword'. Limit your omnibox searches to three keywords for optimal results. Choose a module by selecting 'mentions' as depicted in the screenshot, and for more detail on selection within advanced options, consult the 'How to use the Omnibox' article on the support portal. Typically, generating the mentions report takes longer than other insights on consumr.ai.

Key Takeaways & Mentions in a gist

When you generate your report, the first thing you'll notice is a summary card. This basic card displays a picture corresponding to the keyword you searched for in the Omnibox. Next to the image, there will be information about the core keyword, its associated category, and the flag representing the market or country for which the data is relevant.

The subsequent section offers a paginated summary, capturing the essence for which the report is well-known. It draws from numerous comments and articles found across the web related to the core keyword, distilling this information into five or six clear advantages and disadvantages concerning the term. At the top of the card, on the right side, you'll notice an additional button labelled "mentions in a gist." Selecting this will navigate you to the following page of the card.

As implied, "mentions in a gist" compiles the commentary, providing a summary that captures the general sentiment on the subject at hand.

Consumer Voice & Platform

Following the detailed "key takeaways" section, there are two straightforward doughnut charts. The consumer voice donor chart displays the distribution of mentions among various contributors such as amplifiers, conversers, creators, and journalists, highlighting who has the most influence on the report. Similarly, the platform donut chart breaks down the sources of topic mentions data across blogs, Facebook comments, Instagram mentions, tweets, YouTube descriptions and reviews, and TikTok comments.

Advanced AI

Typically, generating a mentions report produces a basic report without advanced AI cards, which saves time due to the longer processing of such reports. To include advanced AI cards, click the "enable advanced AI" button found on the blue strip as depicted in the screenshot below; the new cards will appear within a minute.

Reviews and Comments

Reviews and comments are the simplest of all cards. In a very small space, it will cover all the comments and mentions that the report has gathered. Depending on the filters you choose above the reviews, will display mentions accordingly in this card. As you can see in the screenshot below, the reviews and comments are displayed in card with categories written below it like, General, Product Reviews, Personal Experiences, Purchase Advise, Usage Tip etc clearly laying down the perspective of the mention. The Vertical Red, Green and Yellow bands, signify whether the mention has a negative connotation or a positive streak to it.

Categories & Topical Keywords and Summary

Note: This is an advanced AI card.

Activating advanced AI will introduce two additional cards adjacent to the section containing reviews and comments, occupying the position where the blue strip indicating advanced AI used to be found. At this advanced level of AI functionality, the three elements, consisting of categories, key topics, and summaries along with personal experiences, will be interlinked and responsive. Consequently, the interactive stacked bar graph representing categories will influence the behavior of the other two cards.

Category Stacked Bar Graph

The stacked bar chart visualizes categories divided and layered by sentiments from contributor mentions on a 1 to 5 scale, with 1 as Very Unhappy in Dark Red and 5 as Extremely Happy in Dark Green. Each stack of the bar is interactive, showing mention counts. Clicking on a stack filters corresponding keywords, summaries, reviews, and comments. The bar chart's categories are dynamically generated from data extracted by consumr.ai.

Topical Keywords & Summary Card

This section contains two tabs: summary and keyword cluster. It's hidden by default and becomes visible when a stack in the stacked bar chart is clicked. The card then displays the name of the selected category from the chart, providing a brief overview of both the positive and negative sentiments associated with the mentions grouped in that category.

The keyword cluster feature includes a word cloud presenting clusters of terms as tags. The prominence of each tag indicates the frequency of associated mentions. Tags in grey signify mentions that fall under that category but are not relevant to the selected user category or stack. To explore mentions associated with a grey tag, simply click on various tags. Additionally, the word cloud displays tags in three colors, with green indicating positive sentiment, yellow neutral, and red negative. Clicking on a tag will select it, refining the display of reviews and comments, whereas right clicking a tag will remove it from the view, allowing other less prominent tags to become more visible.

As previously stated, reviews and comments which were standalone sections in a traditional insight report are now integrated features within an advanced AI report. When selecting specific stacks by category or tag in a word cloud, the relevant reviews and comments dynamically filter to help reduce excess information, allowing you to concentrate on the most significant feedback.

Creating a Creative Campaign

At the bottom of this analysis, you'll find a large purple "create campaign" button that remains fixed during scrolling. Clicking this button lets you apply the insights to different kinds of campaigns across media platforms. For further details, refer to our articles about campaign creation.