Combined Segments

Demonstration

Introduction

custom segments is one off the key feature of Google ads. This feature on Google ads allows you to create a segment based on a compilation of keywords URL and video URLs. On consumr.ai, we call these kind of campaigns as combined segments. consumr.ai also has a campaign type called custom segments however it is different from the custom segments in Google ads. To read more about custom segments of consumr.ai, please read the article we have created for it.

If you look at the flow of combined segments it is exactly the same as the flow of custom segments on this platform. However, the only difference is that in the background when you activate keyboards URLs and video URLs they together go in as one segment, hence the name combined segments. The only exception to this campaign is you need to have a minimum of two types of targeting added to this campaign.

Getting Started

No matter if you begin from an insight report or within the activation section, once you select the new campaign button, a window will appear. Should your intention be to initiate a Google Ads campaign, choose Google Ads as your platform. This action will display different campaign types below it, allowing you to pick combined segments and move forward by selecting "Set up."

Setting it up

Now, select the intelligence you want to use in your campaign. If you came from an internal link, it might already be selected for you, but feel free to alter it if needed. If you began a "new campaign" via the activation area, there isn't a pre-chosen insight. We will next go over selecting the right insight for three distinct cases:

Situation 1: remembering the name of the insight for usage

In these instances, skip the checkboxes that precede and proceed directly to the "select insights" dropdown menu. If you remember the name of the insight, type it in; otherwise, browse through the dropdown to locate and choose the insight you need.

Situation 2: You've forgotten the name of the insight, but you recall the keyword that generated it.

To perform a keyword search, select the 'search using keywords' option in the implant presets. A dropdown menu will allow you to type in your keyword. Hitting enter will then display any insights related to that keyword for you to choose from. If there are no existing insights, you'll have the opportunity to create one immediately without redirect, and it will be smoothly integrated for you to pick afterward.

Situation 3: If you're unsure of the insight's name or keyword but know the brand's URL, use the URL search option.

Tick the box to reveal an address bar underneath. Enter the URL to look for related insights, making them available for choosing in a following dropdown menu. If there's no matching report, the system proposes to create an insight on its own and populate the report name for the subsequent dropdown.

Note: You may only choose one intent report here.

Planning Prerequisites

Upon initializing the presets, you will observe that the campaign is assigned an automatic name. This can be altered by clicking the pencil icon adjacent to the provided name.

Following this, a selection among three plan types is required: individual plans can be chosen, or all three may be combined for Google's segment analysis.

Once your selection is finalized (for instance, choosing the combined approach), continue by clicking on the targeting option to advance.

You will also notice a workflow diagram on the left-hand side of the screen, which visually tracks your progress through each stage of the campaign setup process.

Targeting

Select the intelligence insights you've gathered to inform the campaign strategy.

Keyword filter type

The drop-down menu provides options to select the filter you want for insight categories, trends, or funnels. For additional details on what these selections entail, please consult our intent insight article. It's possible to choose only one of these options at a time. The content of the next drop-down will change based on this selection: 'categories' brings up all categories from the intent insight report; 'trends' gives you three patterns – rising, flat, and undefined; while 'funnels' displays four stages – all, top funnel, mid funnel, and lower funnel.

Keyword Filters

This section's keywords are created based on your selections above. Three high potential volume keywords are chosen by default. You can remove any by clicking the cross button beside them and add more from the insight report manually if needed.

Targeting Thresholds

Located in the upper right corner of the section is a measure called targeting thresholds. This gauge displays how many keywords have been chosen for initiating a campaign. Considering the cap at 6 keywords, it is advisable to choose them judiciously.

Mindset Filter Type

Just like the keyword filter, the mindset filter helps refine the results of the mindset report within the intent insight tool.

Considering this section is optional, the system will not recommend keywords. However, you are welcome to add them as you see fit. Remember, there is a combined limit of six keywords for both the keyword and mindset categories.

Exclude keywords from account

The useful checkbox feature ensures that keywords are unique, ideal for those seeking new keywords while excluding current ones in use. It compares existing keywords against the draft campaigns to eliminate any repetition. After selecting your choices, we can move on to create your plan. To continue, click the "create draft plan" button.

The campaign plan

The campaign plan isn't created instantly; instead, the platform takes time to build it with up-to-the-minute data. This information is carefully analyzed through multiple algorithms to create a strategy that's more likely to succeed.

Keyword Plan

A word cloud with keywords as tags will first show up, with bigger tags showing more common words. Then, a keyword table comes next, where you can refine your search by left-clicking to choose related keywords or right-clicking to omit tags.

The table below the word cloud will display three columns indicating the keyword, estimated volume, and competition level. To consider additional keywords, just select them.

Video Plan

If you select multiple plan types and scroll down, a second word cloud appears, this time for video URLs. Its functionality mirrors that of the keyword word cloud, but the tags differ as they are derived from video URL descriptions. Beneath the word cloud, there's a thumbnail gallery displaying video screenshots.

You can select one video, or all videos and they will then be considered for activation.

URL Plan

The plan includes a word cloud akin to those in keyword and video plans, coupled with a table of all URLs. This word cloud operates like the rest but uses tags from the URLs' metadata. Below is an excerpt from the table displaying the URLs.

To download plans, you have the choice of two methods. You can click the download button for each specific plan or use the 'download all' button at the bottom of the page for all of them. Remember to check the items—keywords, URLs, and video URLs—you want to include in your download because by default they are unchecked, and failing to select any will result in an empty file.

Adding Behavior signals

Just beneath the segment where the plans are outlined, there is a small rectangular section labeled "Add Behavioral Signals." Although it may seem less prominent, this potent tool assimilates data from an existing audience to deduce behavioral signals that enhance the overall construction of the segment. Implementing this feature can greatly refine your segment's focus and improve its chances of success.

By pressing the plus icon to incorporate a behavioral signal, you simply need to select an insight for behavioral analysis. If the exact name of a previously crafted insight eludes you, or you're uncertain which insight to pick from the list, opt for the "search using audience" checkbox. This action triggers an additional dropdown, enabling a search or selection of either a first-party or third-party audience. This assists in refining subsequent dropdowns by eliminating outdated insights generated with the specified audiences. Should no existing insights have been formulated with the inputted audience data, there will be a prompt to generate a new insight. Once initiated, this runs discretely and subsequently updates the ensuing dropdown with the newly minted insight.

Activation Settings

Ultimately, there is a button labeled "begin activation" which initiates an immediate transfer from the platform to Google ads.

Clicking the Begin Activation button reveals a new form titled "activation settings." This walkthrough will cover each section:

Select Type: A dropdown offers two choices—to add targets to an existing or new campaign. Existing campaign selection requires a campaign name, while new campaign selection needs a seed campaign, which is further explained in the article.

Ad account: An ad account is necessary for activation. Since you've granted consumr.ai access through your Google Ads login, all available accounts from that login will be displayed for selection.

Seed campaign: Instead of creating from scratch, consumr.ai utilizes a similar existing campaign. Choose one, and the system will duplicate it with modified targeting.

Campaign name: Only applicable if starting a new campaign, where the previously chosen campaign name will appear.

Campaign budget: Set the budget here, allocated based on the date range and criteria from the reference campaign.

Date range: Determine the activation period with a To and From date.

Name of the segment: Give a unique name to the segment you're activating. All the above Segment will be pushed on Google as a Custom Segment.

Note: We understand this may sound a little confusing, combined segment on consumr.ai creates custom segments of google ads.

After filling out the form, hit “activate” to submit the data into Google Ads, and track the progress within the system.