🏁Campaigns

What are campaigns?

One of the core objectives of Consumr.ai is to make consumer-led data actionable and scalable by building touch points throughout the consumer journey. Consumr.ai provides answers to complex questions for marketers by asking for simplified inputs like first-party audiences, third-party interest segments, brand or category keywords, or just brand domain, to provide in-depth insights from various dimensions. Though insights make us wiser in knowing our consumers better, no data is powerful until it is actionable. To achieve our core objective, we present Pre-flight Mode to the world of marketing that transforms intelligent data into powerful plans for media, creative and content strategies, and campaigns. In this manual, we will take you through the various features and functions of consumr.ai's campaigns and how to create a media strategy leading to activations using a Behavior Insight Report.

First, let's understand what are campaigns. Campaigns, just like in meta ads or Google ads, are plans that are activatable on advertising platforms. However, in the context of consumr.ai, the campaigns are slightly different. The purpose of campaigns is to draw intelligence from insights and convert it into plans that are activatable on selected platforms. These campaigns can either be media campaigns or creative campaigns.