Google Ads Campaigns
Introduction
Google Ads is another dominant force in the digital advertising realm, currently enhancing its proprietary ecosystem. Its trajectory echoes that of Meta's in terms of other audience platforms, where it streamlines processes through advanced AI algorithms that perform the bulk of computations behind the scenes. This approach is advantageous for small to medium-sized businesses (SMBs) spending between $1,000 and $10,000. For such businesses with limited resources to manage campaigns, reliance on these automated systems can be beneficial. However, as advertising budgets increase from thousands to hundreds of thousands, and then to millions, it becomes crucial to carefully monitor expenditures and manage control over them.
Google's ad campaign tools offer a sophisticated and resourceful method, leveraging data for devising campaign strategies across a variety of campaign types. In this article and its related sub-articles, we will detail the different campaign options available, including their implementation and strategic locations.
Demonstration showcase
Types of campaigns
Consumr.ai's Google ads feature enables you to build four different media campaign varieties within one creative campaign, including:
Custom segments: Enables the use of insights for crafting keyword, URL, and video campaigns which can be activated individually.
Combined segments: Optimal campaign type combining keyword, URL, and video targeting with an added layer of audience signals.\
Search Themes:
Affinity Segments:
Ways to create a Google Ads campaign
1. There are a couple of methods for initiating Google ads campaigns.
2. By using an insight: this involves accessing an existing insight or generating a new one. Utilize the gleaned information to construct a campaign by clicking on the 'create a new campaign' button located at the bottom of the insight page.
3. Through the activation section: select the organization drop-down in the global navigation to move to the activation section, where you will find the 'create campaign' button in the top right-hand corner to begin creating a Google ad campaign.
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