Audience Campaigns

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What are Behavior Campaigns?

Behavior campaigns are a type of campaign in consumr.ai that are activatable on audience platforms. However, consumr.ai is intelligent enough to not restrict the intelligence source to be only behavior insights. In this section, we will learn about the various ways and types of behavior campaigns that you can create and how they can be activated on relevant platforms.

What platforms are covered in Behavior campaigns?

Currently consumr.ai supports audience platforms like Meta, Snapchat, Pinterest, TikTok

Why are these campaigns better?

What makes these campaigns better than regular manually build campaigns on individual platforms is that it does not draw its intelligence from short term memory or long-term experience of individuals that may or may not be driven by external humanly factors like mood, recent events, fear and many other emotions.

Instead, consumr.ai uses the intelligence from the insights that are created using brand, categorical, competitors keywords, anonymized and magnified first party data, and topics and feedback shared real time by consumers from the concerned market. This makes campaigns far more filtered, transparent, and data driven. In this section we will spell out how each feature, type, category of controls would impact the direction an intelligence of your campaigns

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