πŸ“ƒPortfolio & Context

Building Product Portfolios and Enhancing Context on consumr.ai

June, 2023

Conversational AI and applications of large language models [LLMs like BERT, Cohere, GPT4, BARD, etc.] has experienced rapid advancements in recent years, revolutionizing the way businesses engage with and understand their customers. While these models can generate impressively human-like responses, providing proper context is crucial to unleash their full potential. Several companies are built on AI generated applications, technology of which is commonplace. A key differentiator amongst those is β€˜prompt engineering’ and model training for specialized applications.

Being pioneers of the use of AI [artificial intelligence] in consumer understanding, consumr.ai has worked tirelessly to provide context and build specialized intelligence for the myriad consumer led business challenges faced by any data driven organization.

With Context Builder powering Product Portfolios, add more context to make AI work smarter for you as it solves your consumer-led challenges. Learn more of its application and set-up below.

Product Portfolio

Product Portfolio helps you create a brief structure defining your product, brand name, market and category in which your product operates. This forms the base of context generation and a structure for you to navigate advanced intelligence of your consumers within the consumr.ai ecosystem.

In our blog on Solve, we discussed how setting up a Product Portfolio and adding context via Context Builder becomes fundamental as it provides our prompting engine that powers our AI-driven recommendations with context on your business challenges, product and brand to tailor make and fine-tune recommendations to solve your problems through recommendations from our platform.

Select a Product Portfolio from the dropdown or set up a new Product Portfolio with a press of a button:

Creating a new Product Portfolio

Clicking the button opens a form with the following fields:

As you can see, a Product Portfolio setup is an intuitive form to capture a base level understanding of your product or category in your consumer understanding journey.

Product Portfolios are of two types:

Private Portfolio: Intelligence derived in your set up are unique and visible only to you as a user. You can create a portfolio at a private level and this cannot be share with another user.

Organization level Portfolio: Intelligence derived in your set up is visible only to all users in your organization. Only an admin can create this type of a portfolio and assign it to users within the organization. If a user does not have an Organization level portfolio assigned and a Private one created as well, then the user will see an error highlighted via an error band at the top.

You may choose your set-up type by clicking on the dropdown below:

You may choose to save & proceed with your brief or β€˜Add More Context’

Adding more context takes you to our Context Builder workflow that helps you add more information to power up your briefs.

Context Builder

Context Builder on consumr.ai is an AI-assisted workflow enabling you to build more context into your Product Portfolios.

3 Ways setting additional context helps:

1. More Context. Better Insights: Adding more context guides the prompt engineering process within our AI-brief intelligence engine to better understand your product and market challenges before consumr.ai provides recommendations.

2. Enhanced Accuracy and Relevance: More context leads to a clearer understanding of user intent, enabling consumr.ai’s AI models to generate more accurate and relevant responses to your business questions. This translates to a higher quality output, improving user satisfaction and strengthening the output quality in response to your briefs.

3. Transferred Learnings: Setting up context within Context Builder provides intelligence used across the platform right from AI-assisted Solve to bettering Creative Pre-flight briefs to generate a more personalized experience for your business challenges.

There are 2 ways to add context in Context Builder:

1. Recommended Questions: AI recommended questions built by consumr.ai’s powerful brief recommendation engine that scours through the web to recommend business contexts you would like to use to drive more understanding of your product or category.

2. Custom Questions: Enter a specific question you feel the answer to which would add more value in the context it provides to your brief. by consumr.ai’s powerful brief recommendation engine will then scour through the web to recommend context to use to drive more understanding of your product or category.

As our AI agents do all the work, watch as consumr.ai’s powerful brief recommendation engine populates responses to build context that turbocharges intelligence within your consumer understanding journey. You have options to rewrite or tweak answers with added context you may provide:

Start your journey with Context Builder and build context within your Product Portfolios today. Start driving data driven intelligence into your consumer discovery journey on consumr.ai

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