🧠Ad Genius
Ad Copies created by consumr.ai now become more intelligent
The concept
Consumr.ai was developed with the purpose of unraveling the intricacies of consumer behavior, desires, and reactions through simple data like similar audience groups, third-party interests, keywords, URLs, etc. These insights provide the essential knowledge for actions taken and developed further from this point on. The goal is to utilize this intelligence to guide companies in crafting strategies that range from overarching business approaches to specific plans for content, communication, and creative direction.
Ad Genius is a creation born out of the ambition to produce outstanding creative work by analyzing successful past messaging. The concept began with creative preflight and subsequently evolved into organizing creative efforts within Meta and Google Ads campaigns. What started as a basic model for learning from sets of ad texts to generate variations has transformed into an advanced AI model. This model learns from a variety of effective online ads, discerns what succeeds and fails, and augments this with data on first-party audience demographics, goals, interests, and responses to forge a highly adept ad text generator. Brands utilizing consumr.ai can leverage this tool to create potent ad content tailored to their audiences, boosting the likelihood of better performance.
What does it impact?
Ad Genius is operational in the following modules and areas:
Meta Creatives campaigns
Google Ad Creative campaigns
Meta Improve – Copy Creatives
This model is presently up and running in the North American market and is expected to roll out to several Asian countries in the near future.
What changed?
Ad Genius is an AI model integrated into the backend, so there's no visible alteration to the product interface. However, its intelligence has been enhanced. Therefore, while the UI remains the same, you can anticipate improved quality in the ad copy output.
How does it impact?
The influence of advertising expertise in crafting compelling ad content is significant. Traditional approaches to creative campaigns relied on a narrow dataset composed solely of past efforts from one's own brand. The scarce number of previous creatives limited the scope of learning, a notable limitation of these early systems.
By training Ad Genius on hundreds of thousands of entries across a market, the system now benefits from an extensive dataset. Narrowing this to a specific industry still yields a collection of many thousands of ads that continuously update over time. Therefore, Ad Genius is not only intelligent but also up-to-date with the latest trends.
What is Ad Genius – Tailored?
Ad Genius Tailored represents a highly enhanced data model fine-tuned with insights from your specific account, building upon the extensive industry expertise embedded in Ad Genius Standard.
Please note that this is a premium feature which requires activation by the Super Admin at ProfitWheel.
The activation process is straightforward. If you're interested in trying it, contact your ProfitWheel Account Manager.
How to set it up?
Once you get in touch with a ProfitWheel Representative, we go to Manage Assets.
Select the right Organization
Select the right portfolio
Select a platform
Select an Ad Account
Select the creative model – Ad Genius Tailored
Click Submit
And the process of learning is initiated.
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