🔎RESEARCH

Getting to know your consumers better

consumr.ai is a platform that helps you understand your consumers better, not just customers. It has been proven time and time again, that data is the new gold, yet very few could use data, the right way to come up with the right action. The ones that could (like Google and Meta) created walled gardens around the data and black boxes around how they use it. On the other hand we have great data tools that does a brilliant job at understanding customer's perspectives, like GWI. Go through it and it gives you a bespoke customer analysis in minutes, but lacks in many departments, like:

  1. Its a survey data, hence it works on sample sizes.

  2. Data recency is always an issue with surveys

  3. Actionability is a concern. You get great data but you wouldn't know what to do with it, and a lot more....

Through Research section of consumr.ai, we have been able to map the consumer journey from the lens of a brand. Starting from what consumers think, to what are their intentions. How those intentions convert to a behavior. This finally translates to their emotions being captured in words, some in the form of feedback (on ecommerce or app stores), while the other in the form of structured (blogs and editorials) and unstructured (social media comments). Through 4 unique and powerful modules this section of consumr.ai boasts about being the most relevant consumer intelligence product in the world. What makes it so amazing?

  1. Not based on sample, but on actions taken by millions of users across the world.

  2. The data is updated every 7 days, making it extremely relevant on time series. No data is extrapolated.

  3. It works on media platforms where you spend the most.

  4. 100% Actionable. One of our philosophy is that if data is not actionable it is not data for us.

  5. Even with reach across the world, its a plug and play platform. It does not take more than 1 minute to onboard a user and 5 mins to onboard a client.

Go through our articles explaining each module in detail:

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