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III. RESEARCH SET UPA2. Creating Segment from 1st Party Audience

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Table of Contents

I. QUANTITATIVE RESEARCH

A1. Standard Survey

A1.1 Brand Track Survey
A1.2 Segmentation Survey
A1.3 Media Consumption Survey

A2. Custom Short Surveys

B. Concept Testing

B1. Creative Testing
B2. Product Testing
B3. Message Prioritization

II. QUALITATIVE RESEARCH

A. Focus Groups

A1. Standard Focus Group
A2. Custom Focus Group
A3. Quick Focus Group

B. Creative & Content

B1. Creative Tweaking
B2. Content Optimization

C. Innovation Research

C1. Brainstorming Sessions
C2. Consumer Co-creation
C3. Strategic Planning

D. Investigative Interviews

D1. 1:1 Interview
D2. Small Panel Interview

E. AI Twin Conversations

E1. Conversing with AI Twins
E2. Adding context to AI Twins

III. RESEARCH SET UP

A1. Pre-defined Segment Definition
A2. Creating Segment from 1st Party Audience
A3. Mindset Metrics

IV. INSIGHTS & INTELLIGENCE

A1. Behavior Insight
A2. Intent Insight
A3. Mentions Insight
A4. Portfolio Intelligence
A5. Working with Omnibox

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A2. Creating Segment

Using 1st party Audience

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A1. Pre-defined Segment Definition

A3. Mindset Metrics

A1. Pre-defined Segment Definition

A3. Mindset Metrics

Last updated Apr 30, 2026

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